Clarity. Strategy.
Execution.
I help 3D and immersive tech companies build the technical foundation they need to scale. I walk into chaos, clarify what matters, and give teams the confidence to execute.

The 3D Observer
This newsletter is where I share what I've learned: a strategic view on the innovations that matter, the teams that build them, and the businesses that sell them. Subscribe to receive weekly insights directly in your inbox.
What to expect:
Tech Breakdowns: Clear-eyed analysis of emerging technologies and their real-world potential.
Market & Strategy: A look at why some companies succeed while others fail.
The Human Element: Insights on team building and navigating the challenges of scaling a company.
Need technical leadership that actually delivers?
The Familiarity Paradox of 3D Displays
Why Autostereoscopic Displays Look Familiar but Feel Foreign.
The Cost We Never See
Why assuming prices always fall with scale is a dangerous bet.
The Closing of Sora Looks Like A Strategic Retreat
Why Even a $730 Billion Company Can’t Afford to Ignore Reality.